In order to create strong ties and strategic alliances with clients in Asia and promote the use of repro range products (Altresyn^®, Fertipig^®, Alfabedyl^® and Enzaprost^®) Ceva conducted a promotional tour inviting 3 major clients (6 technical heads from CP Vietnam, CP Cambodia, Japfa and Ausfeed) to tour around 2 major European swine producing countries. The purpose of the trip was to show how the Ceva Repro Range is used on farms and also demonstrate the advantages and productivity benefits obtained through the use of tools like Altresyn^®.

Guided by our colleagues from Ceva Germany, Christof Waehner and Roland Sauer, the group visited two representative farms in Germany. There, the guests could observe and learn new protocols and reproductive management schemes using the Ceva Repro Range. Later, during the second part of the journey, guests traveled to Spain where they visited a farm with high tech facilities. Again, they could observe the latest advances in management and production under welfare standards thanks to its efficient batch management and a proper use of Ceva Repro Range Products.

The trip ended with a visit to the city of Barcelona where they could exchange opinions and experiences of the trip. The great satisfaction expressed by all the guests at the end of the tour, confirmed the success in promoting the Ceva Repro Range and establishing strong strategic partnerships with our customers.

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